Many millions of users across the globe utilize Instagram every single day. This social media giant offers you the opportunity to reach the vast majority of people across the globe.
Making use of Instagram to market your business can assist in building your brand, get more customers, expand your list of email subscribers and create sales.
1. Keep It Social
When using Instagram to promote your business consider social media, not ads. Create content that your intended viewers will be able to interact with and not shun because it appears too spammy. Display that you’re interested in images within your field to attract people buy instagram views to following your blog.
2. Provide Value
Instagram users are active consumers who are conducting their own research, so the more information you can give them through images or stories the more appealing.
3. Use Stories
Instagram Stories give instant updates and instant gratification. They only last 24 hours and create an atmosphere of excitement and urgency.
4. Use Hashtags
Many users actively search for specific hashtags. Your photos will be waiting for them. A recent Instagram study found that the addition of at most one hashtag in all of your posts can result in an increase of more than engagement on average.
5. Call To Action
Each post you publish must include clearly defined calls to action that aligns with the purpose of your business when creating it. Instagram offers a variety of buttons like “Buy Now’.
6. Link Back To Your Site
Instagram is a great tool to drive traffic to your website. More than half of people who use the site are following at least one brand, and they claim to have learned about a service or product through Instagram.
7. Consistent Brand Image
Keep your page consistent with its thematically. Make sure to include hashtags, images captions, videos and photos that are relevant to the topic of your page.
8. Create A Good Profile
Make sure your Instagram profile informs your prospective viewers about who you are and what you do. Instagram’s search engine is text-based and you stand more chance of coming across you if your profile name is accompanied by a keyword, or two that is relevant to your company.
9. Switch From Personal To Business
Convert to a business-only account in order to access all the analytics and tools that are that are available.
10. Use Your Analytics
The process of analyzing your marketing through Instagram is easy. Instagram Insights gives you all the pertinent information about your account. It lets you know how your marketing efforts pay off.